Starting a new business is always thrilling. However, it is also challenging and, in some cases, results in a lot of headaches. Devoid of a well-structured plan, chances are you will waste a lot of time, effort, and money.
The same case applies to the use of social media. Many businesses are failing to take full advantage and use the potential of social media while conducting their marketing. It helps to follow the best practices to help you expedite the positive outcomes that come from using social media marketing.
1) Hang Out And Engage Your Audience Where They Hang Out
Where you promote your content and brand matters a great deal as it influences whether you succeed or fail in your marketing campaign. There are plenty of social media platforms for you to market your brand, but not every platform is appropriate for your business.
For instance, while Facebook has over 2 billion active users across the globe, for some businesses promoting their brands on smaller platforms, such as LinkedIn, is more effective. With this in mind, start any social media marketing campaign by identifying your target market. Identify the people you are targeting with your products or services. The next step is to identify the social media platforms your target audience is most active in and use those networks.
2) Do Not Use All Social Media Platforms
One mistake that businesses make is to use all social media platforms available, especially when they are starting in their marketing endeavors. Typically, using all social networks spreads a company’s marketing department thin as they have to try and keep all the social media accounts active. That is time, money, and effort that could have been used in other areas more effectively.
A better strategy is to start on one social media channel. It negates the time, effort, and money wastage on platforms that might work out for you. Importantly, you can focus on perfecting marketing on one platform before venturing on a new platform.
3) Perfect Your Profile
One of the main goals of marketing is to create a brand that is easily recognizable by your existing customers as well as new leads. With this in mind, ensure you create consistent branding across all social media platforms to create brand awareness. Importantly, perfect your social media profiles.
After you create a profile for your business on the various social media platforms, always spend ample time branding your social profiles with your brand colors, logos, and adding your company information.
Kissmetrics advises businesses to always pay close attention to the page’s name you use and the profile picture. Always add the necessary information in the bio or description section. Importantly, always include a link to your website.
4) Create Weekly Schedules
Social media networks were designed to help people connect with their families, friends, and acquaintances. However, over the years, they have become powerful tools for businesses as well. As such, you can utilize social media platforms for business marketing purposes as well as to build long-lasting relationships and stay in touch with your customers.
However, it is generally difficult for businesses to spend hours on end every day in creating posts. A better way to do it is to dedicate a few hours one day of the week to create and schedule your week’s posts. This way, you will keep your audience engaged without the need to log into your social account multiple times every day to post.
5) Make Use Social Media Marketing Tools
You should use social media tools to keep your business engaging your audience. These tools help you gain insights into your target audience, helping you cater to the needs of your audience. The tools will help you learn more about who they are, how they engage you on the social platforms, and, importantly, where they hang out. Additionally, you can use these tools to schedule and post content on your profile and groups in your niche. According to OptinMonster, the best social media marketing tools include IFTTT, Hootsuite, Buffer, and BuzzSumo.