Having an easy way for your customers to contact you is one of the most important aspects of any business.
In fact, having the best products or services in the world is irrelevant if people don’t know how to contact you to ask questions.
These days most businesses are worried about live chat, email services, and social media channels, but what about the good old phone number? Instead of getting a randomly generated number for your business, why not invest in a vanity phone number instead?
Vanity phone numbers are easy to remember and provide a unique way to promote your brand. Keep reading to learn more about the importance of vanity phone numbers for business.
What Are Vanity Phone Numbers?
Vanity phone numbers are premium numbers that spell out words or contain specific sequences of digits.
Vanity numbers are popular in the business world because they are simple to remember. Businesses also benefit from having their own, customized phone numbers to share with their clients.
Here are some examples of 800 vanity phone numbers:
- 1-800-ANTIQUES
- 1-800-IT-SERVICES
- 1-800-REDFOX
As you can see, getting a vanity phone number is a great way to reinforce your brand name and promote your business.
Benefits of Having a Vanity Phone Number
There are several benefits of having a vanity phone number for your business. Here are some of the most important ones.
People Remember Them
Let’s face it – we all have busy lives. Most people have multiple things on their minds at any one time. Not to mention the fact that people need to remember loads of PIN codes and passwords for different apps and platforms.
That’s why vanity phone numbers, which are easy to remember, are more important than ever.
When people remember your number, they are more likely to remember your business as well. That means they’re more likely to contact you when they need your services.
They Strengthen Your Brand
Imagine if you owned an IT services company and your number was 1-800-IT-SERVICES. People would remember that easily compared to a random string of digits.
A vanity phone number isn’t just a convenience for your customers, it’s a marketing tool. That’s right, vanity numbers help you strengthen your brand and promote your services.
A vanity phone number that reflects your services is a great way to drum up new clients. When your existing customers are telling their friends about you, it will be easy for them to remember your contact details.
Increases Credibility
Acquiring a vanity phone number is a great way to boost the credibility of your business.
Any customer that sees a custom number automatically pictures a reliable and established company. Moreover, having a vanity number shows a high level of dedication and pride towards your business.
Your vanity number is not only easy to remember, but it also tells customers what you do. There may be competitors that offer similar services to you, but having a vanity number puts you ahead of the game.
Broaden Your Market
Having a vanity number gives your business a national presence. Why? Because you have a toll free number.
This allows you to extend your reach and build a bigger customer base. Furthermore, having a national number allows you to outshine local companies.
These days, people are all about convenience. And having a toll-free, easy-to-remember phone number makes it super easy for people to reach you.
Expand Your Global Reach
It’s true that more and more people are making calls over the internet using their mobile phone or computer. Although this may seem like a reason not to get a vanity phone number, it’s precisely the reason you should get one.
There are still many people around the world who prefer to use traditional call methods to contact individuals and businesses. Having a vanity phone number shows those people that you care about delivering high-quality customer service.
Moreover, by making use of call-forwarding you can forward customer calls to anywhere in the world.
Increase Calls and Sales
Having a vanity phone number makes it more likely that people will phone your business when they require the services you provide.
And if something goes wrong, people are more likely to call you before they decide to complain about you on social media or leave you a bad review. This can impact your reputation and cost you money in potential sales.
Having an easy way for customers to contact you also helps to improve your customer service. This results in happy customers which as we all know, is the key to a successful business.
Long-Term Scalability
Unlike marketing campaigns, vanity phone numbers offer long-term scalability. In fact, they continue to bring in value over time.
While visual ads are limited in shelflife, custom vanity phone numbers live on in your customers’ memories. Vanity numbers also communicate many important bits of information such as your brand name, what you do, and how to contact you.
Stop People Looking at the Competition
Dealing with competitors is part of running a business. Having a vanity number means customers are less likely to search online for businesses offering the services they need.
This means they won’t land on one of your competitors’ websites. Having such an easy-to-remember number is a great way to block out the competition.
Vanity Phone Numbers Boost Your Business
Getting a vanity phone number for your business is a great way to differentiate your brand and promote your services.
Vanity phone numbers can boost your call volume by offering your customers a direct method of contact. They also help to lend credibility to your business and give you a more established feel.
Vanity numbers are easy to remember and offer customers a direct line of communication to your business, preventing them from searching for competitors.
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