Tuesday, July 5, 2022
Marketing is never easy, even with all of the incredible platforms and tools we have to create and share content that will build brand awareness and grow sales. It takes time, patience, and understanding of your target market to...
Make the most out of your cross-channel marketing strategy this year with the right marketing platform.   In today’s digital environment, your customers are using more platforms, devices, and channels to make informed purchasing decisions. People no longer simply walk into...
For marketing agencies, keeping clients happy is a great way to earn repeat business and grow through word-of-mouth recommendations. Of course, this is easier said than done, and if you feel like there is room for improvement in the relationships...
Do you struggle to win over customers with your building company? This is an issue that many builders struggle with, especially when they are just getting started and do not have the experience or reputation of a more established...
Data can be applied to just about any element of business. When implemented thoughtfully, data can hugely benefit your organization by giving you better insights with which to make decisions. Marketing is one area that can benefit hugely from...
Marketing and Finance departments have always played the sibling war. The two don’t see eye to eye in most occasions, but both have to put aside their inter-functional rivalry to please their parent discipline, Economics. Marketing is proactive and adamant...
Story mapping, also referred to as user story mapping, is used to outline new features for existing products and/or new products. It's a technique that plays an important function in product discovery. The story mapping process results in a...
If you're a manager, you know all about the dreaded standup meeting. It seems like there are always at least one or two people who show up late, spend more time on their phone than on anything else, and...
There is intense competition in almost all business industries. If you don't try to catch up to the trend or do better than your competitors, they might outrank you, and you won't get the sales you desire. Therefore, you...
Sales enablement is a relatively new term in sales, but the idea isn't new at all.  Sales enablement is the art of making things easier for salespeople based on the needs of their prospects.  It can involve anything from...

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