From Email Marketing to Website Design, and everything in between, digital marketing is a big opportunity for your business. The first obstacle most small businesses encounter is knowing which tools to use and if they are worth the investment.
There are hundreds of tools for every part of digital marketing, each with its own list of promised benefits. But for many business owners like yourself, you want to see results before investing large amounts of money into your marketing efforts.
That is where this blog comes in. Throughout this blog, we will discuss nine digital marketing tools that will help you grow your brand’s online presence will keeping your initial investment minimal. Each tool provides a free plan or trial that offers your business the resources needed to grow.
9 Free Tools to Help Your Digital Marketing Grow
- Creator Studio
- Google Analytics
Creator Studio is a free content management tool for Facebook and Instagram provided by Facebook. This platform centralizes all business accounts you own to one dashboard and makes growing your social media accounts easier.
This tool allows you to publish, schedule, and backdate posts to your Facebook and Instagram business pages. Scheduling posts to Instagram is a feature recently added and is a huge time-saver.
Insights give you a better understanding of the performance of your content, and types of content you should create more of.
If you are looking for a one-stop-shop for managing your Instagram and Facebook, don’t pay for third-party scheduling services. Instead, use Creator Studio.
Say it with video
Loom is a video recording tool that catalogs your videos in one location, providing links for each video to send out. This service provides two video capturing options, screen capture, and screen plus webcam capture. One of my personal favorites with this service is viewer tracking. Loom sends you notifications when someone watches your video and allows them to leave a comment on the video.
One app to replace them all.
ClickUp is a project management tool that allows you to integrate all your digital marketing tools into one place, saving you time and effort. ClickUp is integrated with major tools like Slack, Gmail, and Trello. They take pride in being a growing company that pledges to release a new integration every week.
This free tool is great for service-based businesses that need to streamline their process. ClickUp’s production spaces are sharable between co-workers or with a client, allowing for transparent timeline updates.
Built to help you grow your own way
MailChimp is an automated email platform that gives small businesses the opportunity to communicate with their clients to scale. With an easy drag-and-drop designer, this tool provides professional-looking emails along with analytics tracking to understand your audience and the content you are sending out.
While it is free to start, MailChimp also provides pricing plans with additional features like email automation. With automation, a business can pre-build an email series and set a trigger for website visitors to opt-in. This automation allows for communication to continue without attention being needed from the business owner.
MailChimp is ideal for any small business looking to step up their digital marketing efforts.
There’s a smarter way to do SEO
SEO is like the elephant in the room, every business knows it is there, but they aren’t sure how to address it. Moz provides free tools to help you better understand the keywords and search terms you need to use for your business.
Moz also provides the opportunity to analyze your competitors’ websites to see where they are succeeding. With this knowledge, you can shift your SEO efforts to line up with what is already working for another business.
Even if you plan to contract out your SEO campaign, I would still suggest looking over Moz so you have confidence with the money you are spending for your SEO growth.
Make it together.
Gsuite is a collection of tools that any business can benefit from. Google Docs, Sheets, and Slides are free alternatives to Microsoft Word, Excel, and Powerpoint. Google Drive provides free cloud storage that can be accessed on any computer at any time. Google Hangouts is a free conferencing software similar to Zoom.
Google Drive is a great free resource for any small business, and the cloud storage allows for easier sharing of documents and resources between team members.
Great Writing, Simplified
Grammarly is a necessity for anyone from college students to business professionals. This is the proofreader you never knew you wanted. Grammarly provides integration with major tools like Gmail, and the Google Chrome Plugin will allow you to check grammar on things like Facebook and Twitter posts.
Don’t let a careless grammatical error cause you to take down a social media post or send a confusing email. Install the free version of Grammarly onto your computer and write with confidence.
Track website activity
“When performance is measured, performance improves. When performance is measured and reported back, the rate of improvement accelerates.” – Pearson’s Law
Google Analytics is a free tool that tracks the flow of traffic on your website and packages it into reports based on user actions, location, demographics, and more. Learning analytics will save you time and improve your website performance rates by seeing where your visitor drop-offs occur.
Canva is my favorite tool for creating professional-looking content without sacrificing time and money. This website provides you with over 50,000 free templates ranging from infographics to newsletters and social media posts.
With a variety of styles, I would suggest any business to take advantage of this free resource.
Each of these tools provides a solution for different aspects of the digital marketing landscape, from project management to campaign performance review.
You now have a variety of free tools to help grow your business and improve the looks and efficiency of your digital marketing efforts. Get out there and crush it!
A pioneer in the digital marketing space, Colby Flood is the Owner at Brighter Click. He started his career as a Marketing Director in the Nonprofit sector, before moving on to start his own business. Driven by a mission to increase giving, Colby is best known for inspiring businesses to connect with Nonprofits that align with their core values.