It is not a secret that Instagram Stories are an incredible way to engage your audience on Instagram. While these Stories only last for 24 hours, the effort you put into creating captivating content can have a lasting impact.
That’s where Instagram Stories Highlights come into play. Highlights empower you to save and categorize your Stories on your profile, allowing new and existing followers to connect with your past content long after those initial 24 hours have passed.
Throughout this article, we’ll do a deeper dive into how you can use this feature for your business.
How to use Instagram Stories Highlights to Boost Your IG Account
Highlights serve as an excellent strategy for tackling numerous challenges in social media marketing. When implemented effectively, they can significantly resolve issues such as:
1) Low conversion rates
By creating specific Highlights for each major aspect of your business, you provide your audience with a clear and organized view of what you offer.
Add Instagram’s shopping features. For instance, you can use Instagram Shopping to link directly to the products. This facilitates an effortless purchasing experience for your customers, as they can view the product details and make a purchase in-app.
Enhance user experience further by incorporating link stickers in your Stories. These stickers can direct customers to specific product pages or collection landing pages to explore more about the items a potential client may be interested in.
This dual approach not only promotes your offerings effectively but also streamlines the customer journey from discovery to purchase, ultimately addressing low conversion rates.
2) Troubles with publicity
Crafting Highlights with all important company announcements can help reinforce your brand’s credibility and history, allowing new customers to easily familiarize themselves with your company’s achievements.
In addition, it is an excellent format for promoting upcoming events. Whether it’s a product launch, a seasonal sale, or an annual conference, keeping these events visible can generate excitement and anticipation among your audience. This is how you get to organically increase the number of registrants or attendees.
This not only informs your audience about your company’s initiatives but also strengthens your brand’s commitment to sustainability and social responsibility. Showing that your team actively supports important causes can resonate deeply with customers who share similar values, fostering a loyal community around your brand.
3) Excessive commercial content
Thoughtful highlights can lead to increased interaction, loyalty, and ultimately, a more vibrant community around your brand. Share links and promotional graphics for various types of content, such as your blog posts, eBooks, podcasts, videos, and other educational resources. This not only keeps your audience informed but also encourages them to explore the valuable content you’ve created.
For example, if you are a lifestyle coach, you might regularly share a vibrant graphic that invites followers to check out a new article on personal development or a downloadable guide filled with productivity tips. The way you present content will greatly depend on your specific business model and the industry you operate in.
4) Engagement drops
To maximize the value of your interactive Stories, consider compiling an “FAQ” Story Highlight. This feature allows you to save and categorize your Stories that specifically address customer inquiries.
To generate questions from your audience, you can utilize the “Question” sticker, which invites followers to submit their queries directly. Once you’ve gathered a selection of questions, you have a couple of effective options for responding: you can either record a video of yourself answering the questions, which adds a personal touch, or you can type out your responses on top of a relevant photo or a clean background.
This way, not only do you provide valuable information, but you also create a resource that followers can revisit after the initial Stories have disappeared.
5) Lack of customers feedback
Highlighting satisfied customers is a highly effective strategy for promoting your business and building credibility. When potential clients are on the fence about whether to engage with your services or purchase your products, positive reviews and testimonials can significantly influence their decision-making process and tip the scales in your favor.
Demonstrating real customer satisfaction not only builds trust but also encourages others to take the leap and engage with your business.You can create engaging videos of customers sharing their delightful experiences with your brand, or design eye-catching graphics featuring glowing online reviews.
These categories make the most sense for your business based on the strategies outlined throughout this article.
Yet, it doesn’t mean, other solutions won’t work.
Get Started With an Instagram Story Viewer
Assessing your social media posts against others is essential for maintaining relevance and competitiveness. It involves reflecting on your brand’s visual identity while exploring trending content.
However, some people may hesitate to engage with others’ profiles for inspiration. The Public Insta Story Viewer addresses this need.
Offered by Toolzu, this online tool allows users to view any public Instagram Stories without installing an application. So, it is a convenient way to explore trending content and gain inspiration while remaining discreet.
See for yourself:
- The Instagram Story Viewer is anonymous and a free-to-use tool.
- The instrument is compatible with various devices.
- The Story Viewer on Instagram works online. It’s a fast and secure way to watch such content.
- It is simple to use.
By using the Instagram Story Viewer, you can enhance your content strategy and offer valuable insights into successful visual narratives.
Conclusion:
Creating Highlights gives you the opportunity to present your best content in an organized way, making it easier for your audience to engage with your brand. Start leveraging this Instagram feature today to elevate your business presence and provide a more immersive experience for your followers.