Visual content plays a huge role in SEO. And images form a significant part of that. Image optimization is crucial for increasing site traffic and also improving ranking with search engines. Moreover, a website with optimal image optimization tends to provide a great user experience to visitors. That said, simply throwing any images to your web pages does not cut. Employ a few tips to maximize Image SEO Tips and record improvements to your search engine rankings. Here are some tricks for your website:
Resize Images
Ideally, you need a healthy balance between image size and resolution for optimal page speed and appearance. High-resolution images are great, but they increase the file size significantly. That results in poor website page speed, which threatens to hurt user experience and, in the long run, Search engine rankings. However, the solution cannot be to use low-resolution images. Those can be hard on the eyes. So, how do you reach the right intersection between size and quality? The first thing to understand is that image size is a relative term. There are three aspects when size comes to play- file size, image size, and resolution. When resizing your images, look at the byte size, the dimensions in pixels, and the quality/ density of an image. In balancing the three elements, you will arrive at the optimal image size for your site.
Optimize image title
The title of the image needs to explain it. Your readers will appreciate the additional context from the title. You are more likely to have more user engagement with your content. Consider having the call to action close to the image title for more conversions.
Have Unique Images on your Website
Stock photos are the easiest to obtain, but they do nothing for your search rankings, particularly if other websites use the same pictures. You always get the upper hand if your content has a unique touch. The same applies to your images. Using distinctive pictures for your website will always be a plus.
Use the Correct File Type
Images come in different types, such as JPG, PNG, GIF, and SVG. Your best bet for pictures on your website is JPG or PNG format. JPG file type has no problem handling colors, even in relatively small photographs. However, with graphics, including logos, and infographics, the PNG format is the best. PNG allows users to zoom in and out without effect on the image quality. PNG also supports transparent background, which you need for logos. A final tip would be to save PNG in 24-bit format instead of the 8-bit to enjoy better quality and richer colors. Get an awesome image converter to help you convert your images to the appropriate file type for your content.
Choose Images that Complement your Content
The images on your site need to be relevant to the content. You cannot be talking about travel and uploading images of hair products. There needs to be a correlation between images and text. Ensure to upload an image representing what a text is saying, not just any picture out of the blue. A photograph that complements the text and is surrounded with appropriate keywords will perform better with search engine rankings.
Wrapping up
Image optimization could be the missing piece of the puzzle in your quest to draw more traffic to your site and improve your search engine rankings. Using the strategies above will take your content up a notch and increase the likability of your web pages. Your human users will be happy, and the search engines will reward you.
