Five Digital Marketing Techniques You Can Opt For
Technology is continuously advancing. Digital marketing is ever-evolving. The marketing tactics employed are substantially more sophisticated than before. A while back, even a slipshod work with the right keywords can get ranked in search engine giants such as Google, Yahoo, and Bing. It is similar to social media, where people network and socialize with others. However, businesses use social media platforms to market and engage with customers.
Indeed, digital marketing changed the game over the past decade or two. But, whatever your strategic goals may be, using one technique is not enough. So, in this blog, let’s look at some of the methods of digital marketing.
What are Different Digital Marketing Techniques?
Digital marketing refers to any online marketing efforts-from the promotion of a product or service to its distribution. It only requires access to the internet and any working electronic device like smartphones, laptops, or computers. There are various digital marketing strategies, but let us focus on five of the most popular ones.
Search Engine Optimization (SEO)
Just creating and publishing your business website on the web is like waiting for a miracle to drop down from the sky. Even if your site is equipped with an avant-garde design and informative service pages, it won’t translate its purpose unless visitors come in. There are likely hundreds or thousands of other businesses in the same industry. How can prospects know your product or service once they search the web?
In this situation, SEO comes in. It is search engine marketing that optimizes website ranking on any search engine. It is an indispensable digital marketing tactic that establishes your position on the top pages, leaves an impression on internet users, and builds trust with your prospective customers.
Did you notice the “Ads” that come up at the very top of the search engine whenever you search for something on the world wide web? These ads are paid search advertising called pay-per-click (PPC). An example is Google AdWords.
The idea of pay-per-click is the same as its name. You pay for it whenever an internet user clicks your ad. However, to buy the top-rank position, you will need to buy it through an auction. Therefore, keywords are the essential factor in a PPC campaign.
PPC campaigns can generate high returns on investments (ROIs). However, it is a bit tricky. Aside from keywords, you also need to consider the geographic location and demographic of your target audience. Expertise in PPC is crucial so that you won’t fail in the game. Revinnt’s team of PPC managers are pros in creating a solid PPC campaign to optimizing the ads so that your business bags the top page position.
Social Media Ads
About 80% of Americans alone use social media, including Facebook, Instagram, Pinterest, Twitter, YouTube, and other social media platforms. Aside from being online, people are also on social media. Even 97% of marketers include social media as part of their marketing initiative campaigns.
Social media allow internet users to create, share, and exchange information or content via social networks and online communities. Undoubtedly, it is one of the fastest-growing online marketing tactics as people on social media increased in the past years. Social media advertising enables you to target a particular audience set to convey your content to your target audience. In addition, you can interact with your consumers, thereby creating loyal customers or your brand fanbase.
Blog articles like this, videos, podcasts, infographics, and many more are just examples of content. And content is no longer limited to just being informative; it should be relatable and relevant. Even Ann Handley, a marketing professional and author, said, “Good content isn’t about good storytelling. It’s about telling a true story well.”
Content marketing is an online marketing technique that involves the creation and distribution of various content. A high-quality content boosts visibility and builds the credibility of your brand. It also stands out from the competition online. Aside from these, you can also generate leads and revamp conversions through creation and optimization.
Email is an all-important method of communication in all walks of life, even in business. It is accessible, quick, and inexpensive to use so that you can keep in touch with your target customers. Digital marketing has paved the way for emails to be reliable for businesses.
Email marketing involves the strategic process of sending emails to promote your products or services. It includes welcome emails, email newsletters, promotional emails, or even brand story emails to stay in touch and tend to your potential customers. However, not all open and read their emails, right? A catchy and engaging subject and the content and a purpose of going for it will help seal the deal.
It is high time to ride the tide when it comes to digital marketing. It will be a waste if your business or brand is not known despite your potential. These marketing techniques will help you leverage your brand in the digital world. Which of these techniques do you think will work for you?
Are you looking for a partner digital marketing agency?
There are many web marketing techniques that you can consider depending on your business and goals. However, expertise in knowing each method requires time, effort, and money. Contact us today! With Revinnt’s professionals, we can help you find the most practical digital marketing tactics to help you succeed.