If there’s one thing that’s true in 2026, it’s that public relations has a PR problem (ironic, right?) There are so many businesses and brands that have tried PR in the past and walked away feeling poorer and disappointed. They were disappointed not because they didn’t believe in the value of media coverage, but because the process felt slow, opaque, and disconnected from how journalism actually works. That’s why PR Superstar is such a refreshing consultancy ot connect with this year. It does things differently. It does understand how the world of journalism works, and it will get you the results you are looking for if what you’re looking for is what they do.
Rather than operating as a traditional PR agency, PR Superstar functions as a journalist-led consultancy, designed to secure real coverage efficiently and without unnecessary layers. In this review, we take a closer, realistic look at how PR Superstar works, what it does well, and who is most likely to benefit from the service in 2026.
Overview: What Makes PR Superstar Different
With so many PR agencies to choose from in 2026, you might be wondering what it is that makes PR Superstar stand out and be worth your time. Well, for one thing, PR Superstar is run by Jill Kent. She’s a former journalist who spent around 30 years working inside newsrooms before she decided to turn her hand to public relations.
Having her at the helm makes all the difference because it means that the agency is run by someone who knows how journalists work and how she can get their attention and get her campaigns featured. She also knows how to make her campaigns timely and immediate, which means if there is a big news story or talking point doing the rounds, she can get your brand in on the ground floor instead of it taking forever and your stuff only being featured when the news has all but died down.
Most PR agencies approach campaigns from a marketing-first perspective and then try to retrofit stories for the media. PR Superstar flips that model. Everything starts with the newsroom: what editors need, what makes a story publishable, and why certain pitches get attention while others don’t.
As a result, PR Superstar doesn’t focus on volume PR activity. The focus is squarely on earned media coverage that lands, often on tight timelines.
How the Service Actually Feels as a Client
When choosing a PR agency to work with in 2026, it is important that you pick a company that works in a way that vibes with you and what you do. So, now we are going to take a look at how the PR Superstar service actually feels for its clients.
One of the most noticeable differences when working with PR Superstar is the lack of friction. There are no junior account managers relaying messages and no long onboarding documents to complete before anything happens. Things flow seamlessly, and they flow fast, which is pretty great in the world of PR, right?
Oh, and clients work directly with Jill Kent, which means:
- Ideas are discussed quickly and honestly
- Angles are refined in real time
- Decisions are made based on editorial logic, not internal agency processes
All of this combines to create a sense of momentum that is refreshing for so many businesses who are used to PR moving slower than a lazy snail and often missing the mark as a result.
Coverage-First, Not PR Theatre
PR Superstar is very clear about its priorities. The goal is not to produce glossy decks or long reports; it’s to secure genuine editorial coverage. This is a really refreshing and unique approach which works really well for:
- Expert commentary tied to news stories
- Founder or leadership profiles
- Timely business announcements
- Opinion-led media contributions
Because the service is shaped by someone who has commissioned stories themselves, pitches are framed to fit naturally into editorial agendas rather than feeling forced or promotional.
Pros & Cons
Of course, any company has its good and bad points and PR Superstar is no exception, so below, we are going to take a brief look at the pros and cons of working with this PR agency in 2026.
Pros
- Run by a journalist with over three decades of newsroom experience
- Strong focus on earned media rather than PR activity for its own sake
- A fast-moving and responsive service
- Direct communication with the person doing the pitching
- Particularly effective for expert-led and reactive PR
- Honest assessment of what will and will not work
Cons
- Not designed for large, multi-channel brand campaigns
- Less suitable for businesses seeking influencer-heavy or social-first PR
- Capacity is naturally more limited than large agencies due to the hands-on model
As you can see, there are a lot of pluses to working with PR Superstar, and the minuses really are minor and only of concern if you need very specific services or run certain specific business models.
Who Gets the Most Value from PR Superstar
Although anyone can work with them, PR Superstar is best suited to clients who:
- Want credible press coverage rather than brand noise
- Need results within realistic but tight timeframes
- Prefer working directly with an experienced professional
- Have expertise, insight, or commentary that adds genuine value
If you’re a founder, consultant, author or subject-matter expert who want to be seen and quoted, rather than just represented, then you will find it is undoubtedly one of the best PR agency options for you right now
Is PR Superstar Worth Considering in 2026?
Absolutely. If you are someone who is interested in earned media coverage that actually does materialise, and if you want to make sure it materialises quickly then PR Superstar really is worth your time and money. It might not be for you if you run a large agency and need lots of bells and whistles like working with influencers, paid media, and long-term brand planning, but if you’re a small operation with unique needs and after the personal touch, you’ll be at home with Jill.
