As a small business owner, you probably understand the impact that a well-made brochure can have.
Although we live in the digital age and more importance is placed on digital marketing than ever before, there’s still room for things like brochures to drive sales. Brochures need to catch the eye to really work. If they don’t, they end up in the recycling bin before you can sell yourself.
Today, we’re going to discuss some creative brochure design ideas so that you’re making the most out of your brochures. If they look good and say the right thing, brochures are just as good as any other marketing method.
1) Simplicity Is Important
Designing a brochure can be a lot of fun, but it’s important to keep things as simple as possible so that your core message gets across. The purpose of the brochure should always be your first concern and your goal should be to achieve clarity, not clutter.
Sometimes you have to leave some really fun and creative design ideas behind because they distract from the message. It’s more difficult to give creativity a supporting role, but your brochures will be better for it.
2) And So Is Functionality
Piggybacking off of the last point, you also have to make sure the brochures are functional. You want to display your message in the most creative way possible, without making the brochure incoherent.
Look at some existing brochure designs and use the ones that are the easiest to flip through as inspiration. You can get really creative and maintain a certain level of functionality. Interesting foldouts and inserts with cool shapes are always crowd-pleasers.
Brochures can be many things, so you can let your imagination run wild. You can stick with the standard book brochure, an accordion shape, or just a handout that links to an online brochure. Go here to find out more about online brochures.
3) Use Color to Your Advantage
The more effectively you can use color in your brochure, the more eye-catching it’ll be. A lot of small businesses tend to stick to their brand motifs when designing brochures, but you don’t have to. The design and color scheme should be a reflection of what’s inside the brochure, not necessarily what people expect to see from you.
Of course, it’s important to integrate your branding into the brochure somehow so that there’s still a connection there. But, customers like seeing companies branch out a bit, so get to know how different colors affect people and use them to your advantage.
4) Typography Is Crucial
The typography that you use in your brochures is a make or break. While it’s true that no one wants to see the same old formal Times New Roman font throughout your brochure, it still has to be legible.
Use a small variety of different typesets for different aspects of your brochure. Your type should interact well with the colors and design elements that you’ve chosen, but beyond that, there are no hard and fast rules about typography, so have fun.
Designing a Creative Brochure for Your Clients
These are just a few design tips to help you make the most creative brochure possible. Remember that for the brochures to be a success, they have to appeal to your clients and prospective customers. Be creative, but make sure that the brochure is getting across what you want it to get across.
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