5 Ways Etailers Can Create a Safer Online Shopping Experience for Their Customers

5 Ways Etailers Can Create a Safer Online Shopping Experience for Their Customers

The internet can be a scary place. People from all over the world access it every day. As we become more and more dependant on it, the more personal information we give up. It is estimated that 1.8 billion people will make a purchase online in 2020.

It is more vital than ever that we protect ourselves online. So, what ways can you help protect your customers? Keep reading to learn 5 ways to create a safer online shopping experience!

1. Redirects

You should avoid redirects to other sites. Whenever a customer clicks to buy something and is redirected to another site, they will be notified that they are leaving your site. This may be as simple as using a third-party site for transactions.

No matter the situation, this could potentially scare buyers. So much so, that they may abandon their purchase because they feel their information is at risk.

2. Security Certifications

A Secure Sockets Layer (SSL) is a tool used to automatically encrypt a customer’s information as soon as it is entered to purchase. This is one of the easiest ways that shoppers can check online shop safety. An address that includes the “s” in “https” is an indicator that the site is secure.

Some shoppers may be unaware of this simple indicator. In which case, you can place a badge on your page that alerts visitors that they are on a secure webpage. Certain browsers may also automatically notify them of this with visual cues.

3. Authentification

Ecommerce sites often allow users to store their data in accounts. This can scare people as well, knowing that their information is sitting there on the internet. Offering ways for customers to check out as guests is an option to put them at ease.

However, if they are interested in having an account you should put authentication layers in to ensure they are the only person who has access. For example, requiring they have complex passwords.

If they forget their login information, make sure that it isn’t easy to just click “I Forgot.” There should be a process so that they know you are considering their security. With many different aspects of integrated systems, you can create the best security for your shoppers.

4. Payment Options

Some shoppers may have reservations about using their debit or credit card for online purchases. There have been several big-name companies who have had security breaches in the past.

PayPal is a great option for an added layer of security. This option allows them to share their information one time and shop on different sites. Visa has a similar program called Verified by Visa. Entering their info on unfamiliar sites will no longer be of concern.

Secure online checkout is sure to put many buyers at ease. After all, it is the financial information that gets many sites into hot water.

5. Implement Safe Policies and Practices

Creating solid data practices such as avoiding storing excess information and getting rid of unnecessary customer data will help avoid possible hacks. Make your privacy policy available to shoppers so they know exactly how their information is being used.

Safer Online Shopping: It’s Good for Business

When shoppers feel safe, they are more likely to purchase. Not only are you able to grow your business but you know your customers are being protected. Safer online shopping is better for everyone involved.

If you enjoyed this content, be sure to check out our other great posts!


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