Marketing a small local business in a big city like St. Louis can be challenging. However, by using the right tactics, you can affordably promote your business and connect to your target audience. Here are three great ways to promote your St. Louis business:
1) Social Media
If you aren’t using social media to advertise your St. Louis business, you are failing to not only advertise but to connect with your target audience. Social media is a superb opportunity for you to have conversations, explain why your products or services are the best, and give your customers an opportunity to get to know you.
You can also use social media to promote giveaways or discounts, which can easily translate directly into new customers and profits for your business. Connecting to other small businesses on social media enables you to benefit from their client base as well.
A presence on social media is important so people who are looking for you can find you. You don’t want people to have to scroll through Google or look at a couple of different social media platforms trying to find your business. You want to be present everywhere so they can find you right away.
2) Physical Advertising
In an increasingly digital age, it can be all too easy for small businesses to overlook the advantages of physical advertising. Keep in mind that you are trying to attract customers in and around St Louis.
Advertising online requires you to compete with all kinds of keywords that aren’t related to your local area. Depending on Google to bring in customers without properly utilizing physical marketing is a missed opportunity.
Utilize quality sign companies in St Louis to provide plenty of markers to let people know where your business is. It’s also a good idea to put out signs advertising discounts or special services.
If your business isn’t on a major road, look into opportunities to put out signs pointing towards your business where people are more likely to see them. Use car wraps and decals to make all of your vehicles into constant physical advertising.
3) Connect to a Cause
If you want to become a well-known presence in St Louis, one of the best ways to do it is to connect your business to a cause that your target audience cares about. Customers expect more from a local business than good products or services.
They want to feel good about supporting the business. Choose a local cause that you believe will resonate with your target audience. It isn’t important whether it is related to your business or not.
Your business will develop an association with the cause as you market together and promote the cause. Donate part of your proceeds to the cause, have a presence at their events, and connect your business to this positive fixture in the community.
Market Your St. Louis Business
There are a number of creative ways for you to market your business in St Louis. It may be much less expensive than you expect to grow your business exponentially.
Make sure that your business is clearly visible, connect to a fixture of the community that people care about, and use social media to connect with your audience, and you will see your business grow.