Running a small business is no easy task, especially in 2021. Small business owners often find themselves trying to do everything at once for their company, even if that means taking on challenges that they don’t necessarily have a lot of experience in. However, one of the key components of a successful business is self-awareness, so it is important to accept if a task that needs doing is not a skill in your wheelhouse. This is where outsourcing comes in.
Outsourcing refers to the hiring of individuals or companies to take over specific tasks or departments of your business instead of doing it all in-house. Outsourcing comes in all different shapes and sizes, from only using an outsourcer as and when you need them, to outsourcing being an integral aspect of the daily running of your business. Whereas decades ago, outsourcing was only common practice amongst large business, this has now changed, and small businesses are starting to see the benefits of using outsourcers that can help to save them money and grow their business. Here are seven tasks that every small business should consider outsourcing in 2021.
The most effective way of creating the perfect marketing strategy for your business is to get the experts involved. While as a small business owner, you may know a thing or two about marketing, it is important to consider if you know enough to really take your business to the next level. If not, there are many marketing agency experts who know their stuff that you can delegate to. Marketing strategies and trends are changing all the time, so you can be forgiven if, as a business owner, you find it difficult to keep up with them. But by outsourcing to the experts, your business can benefit from their creative ideas and strategies, which can help you grow.
One of the most common tasks that are outsourced by small business regularly is bookkeeping. From keeping your accounts in order, to knowing how and when to submit your tax returns correctly, many small business owners could do without the added hassle. Therefore, we recommend that, if you outsource anything this year, you consider bookkeeping to be high on the list.
Human resources refers to a range of different tasks in your company, from hiring to managing your team and even payroll. Due to how varied this department of your business can be, many companies choose to outsource to a HR agency. For example, outsourcing recruitment has become increasingly popular across many businesses in recent years, as companies have discovered this is the quickest and most effective way to find the best people for the vacancies that they have available. Not to mention that you can save a considerable amount of time and money by outsourcing HR functions to companies such as G&A Partners. They will take care of your human resources department, so you don’t have to.
Every business needs an online presence, and this has been reinforced even more after the crazy pandemic induced year of 2020. However, to have an online presence, you will need content. Content creation can be quite difficult and challenging, especially if you have no experience or don’t know where to start. Content refers to any form of information which has a purpose and a target audience. This can include website copy, blog posts, press releases, and informative videos.
We recommend that you outsource content creation as, if you want your business to grow and expand, you need unique, fresh, and interesting content that works well with search engine optimization (we will go into this in a minute!). But creating this type of content is not an easy task, meaning that outsourcing is more time and money efficient.
SEO stands for search engine optimization, and it is important that your small business has an SEO strategy in place if it doesn’t already. While it may sound very similar to marketing, it is a form of digital marketing that helps you rank higher on Google’s search result pages and will help to drive more traffic to your website. While there are different strategies of SEO available to you, whether you want to put a budget behind paid advertising or want to keep costs low and go for organic methods, an SEO expert will be able to explain it all to you and find the approach that works best for you.
If you do not have any experience, graphic design can be one of the most time-consuming tasks that you will ever attempt for your small business. You may be the sort of individual that has a natural artistic flair but, if you don’t, then outsourcing graphic design projects may be one of the best things you ever do for your company. Many small business owners make the mistake of assuming that outsourcing to graphic designers is going to cost a small fortune, but this isn’t always the case. It largely depends on what you need designing, and how quickly you need it doing. However, remember that while you may be keen to cut costs where possible, if your graphics aren’t up to scratch, you could cost your company money in revenue losses further down the line.
At some point throughout your working career as a small business owner, you are going to have to spend some time getting your head around the legalities of setting up a business and employing others. However, of course you don’t want to make any mistakes that could cost you considerably. Therefore, we recommend that you reach out to the online legal services that are available or get a law firm to deal with your company’s legal issues for you. This may seem like an added expense, but it could end up saving you thousands of dollars a year.
In today’s climate, it is more important than ever for small businesses to spend their money effectively. So, by admitting that you don’t have the skill set needed for a particular task, you can make the most of outsourcing by saving you time and money and helping your business to grow.