Let’s face it, producing a high-quality marketing video is expensive and requires lots of resources. This doesn’t come as a surprise because it entails a lot from hiring actors to play your roles, scriptwriters, camera crew, and other staff members. Not to mention that you also need to pay to rent a studio and other equipment.
But as an entrepreneur on a tight budget, this is the last thing you want in your quest to produce a high-quality marketing video. As a result, you end up forced to invest in low-budget videos that compromise the quality of your marketing campaign.
Fortunately, there are ways you can produce high-quality videos without spending a fortune. Below are five tips you should follow to help you achieve this goal.
1) Create A Video Strategy
In a world where video content is the key to impact success, it can be challenging to create content that stands out. The good news is you can create high-quality marketing videos that incorporate audio and voiceover production without breaking the bank. It only takes a little bit of planning and creativity, and this is why creating a video strategy needs to be one of the first things you do.
Before you create a video strategy, there are several things you need to do, and these include;
- Know your goals right from the start.
- Identify your target audience.
- Know how much money you have for video marketing.
- Know how frequently you wish to share videos.
- Determine the type of video you wish to create depending on your goals.
An effective video marketing strategy will help you avoid overspending on marketing, which is critical when on a tight budget. In addition, it’ll help you preserve a consistent brand voice. That’s why the first thing you want to do is create a video strategy that outlines what you need to accomplish with your video. It will help you minimize potential overspending and help you remain focused, and ensure that you’re creating videos aligned with your overarching goals. A clear video marketing strategy will help keep you on track and ensure that every video you create makes the most out of your investment.
2) Shoot Videos Using Your Smartphone
You don’t need to invest in an expensive camera system or hire a professional videographer to make videos for your business. You can use the camera on your smartphone to capture great quality footage. After all, it hasn’t been stated anywhere that video production needs to be expensive. Because of this, you shouldn’t worry that you necessarily need too much money to create higher-quality videos.
With this in mind, you should start considering using the latest smartphone models, be it iPhones or Android phones, as you can find many models these days that are capable of capturing 4K video. Thus, you can shoot incredibly clear, crisp footage with your phone. To enhance the production value of your videos, all you need is a tripod and a few accessories.
3) Work With Freelancers
You mostly don’t have to spend thousands of dollars hiring an in-house team of professionals to run your marketing departments. A better strategy would be to hire freelancers instead to provide you with the much-needed expertise to create an exceptional quality video. Today, this has been made easier by the abundance of sites such as Upwork and Fiver, where you can land these skilled freelancers.
The major advantage of working with freelancers is you’re able to reduce your spending on marketing, unlike employing an in-house marketing team. It’s because you only acquire the services of these marketing professionals when needed instead of paying an in-house marketing team every month. The money saved by outsourcing your marketing can be allocated towards other important projects, streamlining the production process to boost product quality.
With help from freelancers, you can produce high-quality content at affordable prices. They may charge a daily rate, which could be expensive compared to what you pay yourself, but they’ll also get the job done more efficiently than an in-house marketing team. The freelancer might take a day to do something that would have taken the in-house marketing team longer because they have the right tools and experience.
Another advantage of outsourcing video production tasks to freelancers is that they can provide you with a great deal of creative input regarding your project. This creative input can be quite helpful if you have a tight deadline and want to ensure that you make the best possible product for your customers and clients.
4) Have A Budget
If you want to create a high-quality marketing video but don’t have the budget, you might think that you’re stuck between a rock and a hard place. The good news is that you can create an engaging video without breaking the bank. And this is by taking the time to make a budget and stick to it, which will be essential in helping you make video production decisions.
After determining your budget, any amount of money you choose to spend, be it USD$100, USD$500, or even USD$5,000, will help you create an effective marketing video. Because of that, the set budget will guide you to remain creative and continue working smart.
5) Write A High-Quality Script
Before producing a marketing video, you need to start by producing an engaging script. This will allow you to deliver your message more effectively and quickly. Also, it will save you time and money in making the final video. You should prioritize writing a high-quality script to know what you want when marketing your videos, which is the most critical step in marketing your videos.
With a high-quality script, you’ll have a direction on what you need and the content that should be in your video. A good script will ensure that you don’t go off topic when shooting your video and save you a lot of time. Its content quality determines the quality of the video used in marketing. Therefore, you should ensure its quality is outstanding before you start shooting.
A good script should be engaging, concise, and relevant to your business goals. Make sure your script contains a captivating introduction, body, and conclusion. Also, ensure it is not too long; it should take around two minutes or less to read aloud.
Video marketing is the best way to introduce yourself to your target audience and provide them with relevant content.
A well-made video will promote a positive brand image, but it can also increase the chance of prospective customers making contact. However, budget constraints can make it difficult for you to produce high-quality marketing videos.
Luckily, this guide has outlined useful tips you should implement to help you realize the goal of creating quality yet affordable marketing videos.