Marketing

Being a seaside city, people have always perceived Brighton as a beach destination, with the tourism industry contributing £380 m to the economy. But, it has recently earned quite a few titles, including the UK's most entrepreneurial city and...

Do you want your business to stand out of the crowd? Do you want to grab visitors' attention? Are you pondering over the most affordable way to increase sales? The struggle is over! Video marketing is here. It will help you improve...

Launching a product online is not rocket science; you just need a good plan. A successful product launch usually takes a lot of planning and research. It also involves using various platforms or channels to advertise the product. Content...

Affiliate marketing is getting competitive as more products are competing for buyers’ attention than ever before. Simultaneously, new affiliates are joining the bandwagon with an intention to make money online. Irrespective of whether you're a business or affiliate, you'd need...

Your construction company may be the best in the field with products and services of the highest quality; you may be an expert with a good client base. However, if you do not acquire more clients, your company won’t...

Marketing is essential for small businesses. The cost of doing business can only be maintained with an influx of new customers and a steady stream of repeat business. Without this cash flow, the fiscal challenges of expansion, new hires,...

There's no denying the fact gamification is fun, especially in email marketing, which for obvious reasons, can quickly get boring if not executed properly. However, gamification in email marketing and that too for e-commerce remains a whole new dimension...

Search Engine Optimisation goes hand in hand with effective digital marketing campaigns. You can combine local SEO with your existing digital marketing campaigns to reach out to your clients more effectively. But how do you go about that? Here are some...

It may seem as though digital marketing is the only option, but offline marketing still has an important role when it comes to obtaining and retaining customers. Although likes, clicks, conversions and real-time metrics are vital in today's marketing...

The social media is one of the biggest digital innovations of the last 2 decades that has had an impact on almost all walks of our life. Today the conversations, policies, marketing and other important decisions are shaped by...