Customers Are Demanding Data Security: How Can Businesses Meet Their Expectations?


There’s been an exponential increase in consumer awareness about data privacy in the last few years. People today are now beginning to refactor how they make purchases and are looking up other options if a brand or company fails to meet their standards in data practices. On the upside, the steadily growing fines for non-compliance now mean that any oversights regarding privacy concerns can lead to potentially costly outcomes. As data scandals like the data exposure of the Facebook application break, businesses are now starting to cater to their target audiences by highlighting the privacy practices they use.

Fortunately, user privacy protection is not as complicated as it appears to be. In this post, we’ll talk about a few things you can do as a business to safeguard the personal information of your customers and meet their expectations when it comes to your data security.

1) Understand the threat

It’s always a good idea to consider the data’s value to cyber attackers and how they plan to steal the information. Understanding it will help guide you to the best security measures you need to take. Unfortunately, when an organization fails to appreciate the potential threats, the risk of attack increases.  For example, based on a survey Momentive and CNBC conducted, many small businesses remain unfazed by cyber threats. However, the reality is that a lot of these types of businesses have already lost a considerable amount of financial resources due to attacks. And most hackers prefer to attack them because they tend to underestimate their cybersecurity needs.

2) Invest in reliable tech solutions

From anti-malware programs to cloud-based technologies, investing in reliable tech solutions is a rule of thumb. It isn’t enough to have the desired features — any software or system utilized must always protect data. One example is anecdotes. Their security strategy includes the best encryption and data protection for their web servers, meaning that they’ll limit, if not mitigate, the risks of data collection, to give one  example.

3) Always remain up-to-date

Another practice you’ll need to adopt is keeping your operating systems, web browsers, security software, and other programs to stay protected against any malicious attack. After all, outdated software is easier to breach, so patching regularly will strengthen your system’s defenses against viruses and malware. One tip is to ensure that there are updating procedures in place so you can better maintain the software and network of your company. It may not sound like a big deal, but it can be a very effective strategy in enhancing your company’s data security and meeting the expectations of your customers.


The protection of consumer data and privacy doesn’t just make business sense. It’s also required by the law. So make sure that you follow the tips listed above. Don’t forget to seek the guidance of professionals. Having their knowledge and expertise at your disposal will allow you to fulfill your security obligations to your customers and ensure that all sensitive information remains protected at all times.


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