Do you struggle to win over customers with your building company? This is an issue that many builders struggle with, especially when they are just getting started and do not have the experience or reputation of a more established construction company. This can make it difficult to stay afloat, so what are a few of the best ways to start winning over more clients? There are a number of strategies that you can try (outlined below) and you might find that combining a handful of these together could have a transformative impact on your company and allow you to start competing at a much higher level.
Create A Detailed Portfolio Online
First, you need to make sure that you have a detailed portfolio online. When choosing between building companies, people will often first look at the portfolio to see what experience the company has and the kind of work that they are capable of. Obviously, if you are just getting started then this is tough, but it is better to have a few projects with detailed information than many projects without much accompanying information.
Seek Customer Reviews
Following on from this, customer reviews will also be a source of information that people look for when choosing a building company. This is why you need to ask every customer for a review and to make this information easy to find online. Additionally, you might want to ask customers if they mind being contacted so that they can act as a reference for you if someone is deciding whether or not to choose your business (just make sure that they were a satisfied customer!).
Ask For Referrals
Similarly, you should ask your existing customers for referrals, as this is one of the best ways to find new work in this industry. People will often go with recommendations from friends and family when looking for a builder, so you want your previous customers to put in a good word for you and recommend you to their network. This can help you to reach people that you might have otherwise never been able to reach and will help you to build a positive reputation for your brand.
Update The Company Website
Nothing will put off a potential customer faster than a website that looks amateurish and/or dated. If you have a lot of visitors to your website but struggle to get meetings then it is likely that the issue is with your website. You should use the services of a web design company that will be able to reinvent your website so that it is of a professional standard, modern, attractive, and easy to use.
Use A Digital Marketing Agency
Having a high-quality, professionally made website is not much good if nobody can find it online. Digital marketing is essential in any industry, particularly one that can be competitive like building. This is why you should find a digital marketing agency with a good track record that will be able to create a strong presence for your company—both in the short- and long term. This will help to increase traffic, improve brand awareness, and help you to develop a positive reputation for your business.
Raise Your Profile In The Community
As a building company, you need to be targeting those in your local community. Creating a strong presence online is important, but you also need to raise your profile in the local area so that you can get your name out there are find new work opportunities. There are many ways that you can do this, including traditional marketing, attending local events, hosting your own events, networking, and getting involved with local initiatives. Additionally, try to build relationships with relevant professionals in the area, such as architects and project managers who will be able to help you to find new work opportunities.
Be Active On Social Media
Every business can benefit from being active on social media, but it is particularly helpful for project-based companies such as building companies. This is because it gives you the chance to show progress with your projects and demonstrate your skills and expertise. You can also use this as a way to build a following and engage with people to improve your brand reputation and awareness. Try to avoid being overly promotional and instead use this as a tool to connect and engage with your target market.
Use Architectural Rendering Tools
Many building companies fall down when it comes to project presentation. You need to be able to dazzle potential customers with your designs and ideas, but this can be challenging. Common pricing for architectural rendering can vary greatly and is often a major expense. Instead, you can use tools to create your own interior and exterior designs in both 2D and 3D that will help to impress and allow you to clearly demonstrate your ideas and plans for the project.
Make A Good First Impression
Following on from this, you also need to think about the impression that you are making when you meet with potential customers for the first time. Much like an interview, this is the key stage where you will need to build a relationship and show that you are the right person for the job. You should always dress appropriately, be professional, and make sure that you listen carefully to what the potential customer is saying. People will always go with a builder that they trust and can easily communicate with, so you need to keep this in mind when meeting with people to create a strong early relationship and instill trust.
These are all highly effective strategies that should help any building business to start finding new work. It is a challenge in this industry to continuously find new projects to work on, especially if you are a new company without much experience to fall back on. Combining a few of these strategies together should have a powerful effect on your company and hopefully allow you to find a steady stream of work, which will then only make it easier in the future when you have a bigger portfolio and a positive reputation.