Modern businesses require modern marketing solutions!
If your brand does not have an effective marketing strategy, you may be left behind and lose the race to your competitors.
Let’s take a look at each digital marketing tactic you can use right away. They will definitely help you take your business to new heights:
If there is only one digital marketing strategy that you use this year, it should be a solid SEO strategy.
With a well thought-out SEO strategy, you will be in a good position to feature on the first page of all the main search engines (think Google and DuckDuck Go).
This is vital if you want to attract new customers and visitors to your website!
Your SEO strategy should include well-placed keywords throughout your website content, while paying attention to Google’s ever-changing algorithms which rank websites.
If you do not know much about SEO campaigns, it may be worth working with a digital marketing specialist.
Social Media Campaign
Social media campaigns are excellent digital marketing tactics as they cost very little to set up.
In this modern age, your business should have a presence on all the main social media platforms, like Instagram, Twitter and Facebook.
Try and keep your voice and tone consistent over all the platforms so that potential customers can see you as reliable and trustworthy.
Your social media content should also reflect the best your brand has to offer, so don’t be afraid to run flash sales and give out promo codes on social media to draw customers in.
Optimal Website Design
Today’s consumer shops online more than ever before and the Covid-19 pandemic has increased online shopping even more!
If your website is not responsive, pages take ages to load or it’s simply not optimized for mobile phones, potential customers will go elsewhere as they will grow impatient.
Your website therefore needs to be optimized for mobile phones and tablets and the website speed as fast as possible. If you have a website forms that customers can complete, keep these as simple and short as possible and remember to answer queries as soon as possible.
Remember that your website is like a digital reception area for your business, so don’t feel guilty about spending money on this important aspect of your marketing strategy.
Having a blog section on your website is a great way to include some strategic keywords to increase your ranking on search engines.
Interesting and engaging blog posts can also attract customers to your website, which has the double whammy of increasing your SEO and chance of getting a sale.
If you are not a good writer, consider hiring a writer to create some relevant articles for this section.
Allow customers to post reviews on your site
If you are confident that you provide a great quality product or service, encourage your customers to leave reviews on your website or social media platforms.
Most people would be happy to write a review for you if they were satisfied with their purchase as they like the feeling of helping a good business become more successful.
A review section gives first-time customers the confidence that they won’t be wasting their money and also implies that your brand is trustworthy and committed to excellent customer service.
Of course, the risk of having a review section is that someone may leave a negative review. This is not the end of the world and it is how you respond to this bad review that will make the difference.
We recommend thanking each person for leaving a review and proactively responding to any concerns that they may have to showcase your customer service skills.