Want to explore the field of eCommerce? That sounds like a great idea, doesn’t it?
That’s especially true now that most people use online shopping platforms to buy everything they need, from basic goods to fashionwear and other luxury items.
Where Should You Begin Your Journey?
Today, there’s one name above all for eCommerce sites. And that’s Amazon, one of the biggest and most popular online selling platforms worldwide. So, if you want to start an eCommerce journey with Amazon, check out their program called ‘Fulfillment by Amazon.’Fulfillment by Amazon, or Amazon FBA, is an essential program offered by Amazon. With this program, Amazon will be in charge of all the processes involved in online selling. These include the packing, delivery, and tracking of customer orders.
It also allows Amazon to manage disputes, such as refunds and returns. However, all these come at a price. But take a look at the brighter side. All the tedious tasks are eliminated from your end, allowing you to focus on marketing your brand.
But before that, here are some dos and don’ts you might want to know in order to have a successful Amazon FBA career.
Do’s Of Amazon FBA
Do Use A Product Sourcing Tool
Sourcing products on Amazon is no easy task. Not only is it time-consuming, but it can also be frustrating. Thankfully, there’s a product sourcing tool that can save your day.
A product sourcing tool helps determine the right products to sell on Amazon. With this tool, you’ll be able to find retail stores that offer the best deals for your online and retail arbitrage. Such a great way to boost your income potential on Amazon!
If you’re looking for a reliable product sourcing tool, check out Tactical Arbitrage and see if it suits your needs. It’s an Amazon Sellers tool to sort through wholesale products from distributors to see demand on Amazon.
Do Understand Amazon’s Buybox Algorithm
Before you start selling products on Amazon, be sure you understand its Buybox algorithm. This will assess your performance and determine which one will have its offers registered on customers’ carts by the time the ‘Add to Cart’ button is clicked.
Furthermore, the algorithm presents many benefits to sellers like you, such as on-time shipping and excellent customer service. If you don’t understand how it works, check out some online coaching materials and start growing your eCommerce store.
Do Analyze Your Competitors
This is a no-brainer. If you want to succeed in whatever business you have, you want to make sure to research your competitors thoroughly.
Take a look at how they sell their products online. Do they use Amazon ads to boost traffic to their account? Use whatever winning strategies your competitors have to your advantage to gain the upper hand in the competition.
You may consider selling some of their bestsellers but be sure to offer them at a very competitive price. With this, you’ll be able to attract the attention of your target customers.
Do Include Images
Product visuals are extremely important. You want to ensure that all the products you’re selling on Amazon have corresponding images. And don’t forget that these images should be high-quality under clear backgrounds (preferably white).
With this, customers will be able to see what kind of product they can get.
Don’ts Of Amazon FBA
Don’t Think Of Violating Amazon’s Terms And Conditions
Like other eCommerce platforms, Amazon is fully equipped with policies every buyer and seller should comply with. Failure to do so may end things badly. Your account can be suspended until further notice or terminated permanently.
As a result, before you start selling, make sure to read Amazon’s terms and conditions. In this way, you’ll be able to protect yourself from getting penalized by the company and prevent permanent account termination.
Don’t Pick Highly Saturated Product Niches
One reason why many FBA sellers fail is choosing a saturated niche. But what is a saturated niche, anyway?
A saturated niche means there are plenty of sellers selling the same product. To avoid this, make sure to do your product research carefully. So, instead of joining the bandwagon, choose what products will suit your business and stay away from those that are not.
Don’t Risk Your Customer Service
Customer service is the heart of a positive and excellent customer experience. Most customers consider the kind of service they receive over the price of the product before deciding where to buy.
If your store offers better customer service, even if your prices are much higher than your competitors, customers will flock to your store instead of your competitors. Therefore, always provide great customer service to show your customers how you value them.
Amazon FBA is one of the best ways to enter and explore the realm of eCommerce. However, the process is no easy task. With the right knowledge and proper guidance, you’ll be able to succeed and earn more on Amazon.