Company websites are essential platforms for any company. You don’t have to be a million-dollar organization or young start-up to run a successful website and use it to increase business. Tradespeople in all kinds of service industries have found that even a simple streamlined website, professionally managed, can make a difference. So, why do you need a website, what should it include, and why work with professional designers?
Why Do Local Tradespeople Need A Website?
This is a question a lot of small businesses will ask. Why bother? Why go through the time and expense of making a website for your business when you’re doing OK right now? Well, the simple answer is that you can always do better. There are always going to be potential clients out there in need of your services that haven’t heard of you yet. Without a website, you’re opening the door for rival companies to reach them first. Take advantage of the opportunity to market yourself to a wider audience and get ahead of the competition.
A high-quality website allows you to reach more people and make yourself accessible. Word of mouth has its place in small communities. But, with so many people searching for solutions online, you might be missing out. Your website can showcase who you are, what you do, and why they should contact you for help. It can make it easy for them to get in touch straight away. This is essential for any company dealing with emergency services. At the same time, the website gives any company greater authenticity and improves its reputation. Say a local family has heard of you and looks you up to find out more. When they realize there’s no website, just a basic directory listing, they’re going to wonder why. Are you not making enough money to run one? Are you not technologically savvy enough to set one up? Are you that disinterested in helping people?
What Does A Trades Person’s Website Need?
There is plenty to consider when determining the best website design for tradesmen. However, you’ll find that there’s a template that works regardless of your specific trade. Whether you’re a local plumber looking for regular work or a more niche company dealing in HVAC, pest control, or anything else, you need to work to this formula and add in the details later.
1) Service pages
You can say a lot about your company and its services on your landing page. This will help new visitors understand that they are in the right place and give them the reassurance to search for more information. Your website should be pretty easy to navigate, something we’ll mention more about later, and this means easy-to-use menus for other pages. Service pages should be high on that list. Visitors want to know what you can offer to see if you’re a good fit. They might be looking for someone for a more complicated task or emergency repairs. If it isn’t obvious that you can offer that, they’ll go elsewhere. Those service pages should be informative and engaging with explanations of what you do with well-designed content.
2) Examples of your work
This is something that could make a big difference when presenting yourself as a trustworthy and authentic company. It’s one thing to say that you can offer high-end results and work that neighbors would be envious of. It’s another to have the photos and case studies to back it up. It’s far too easy for new companies to promise the world on their landing page and under-deliver once they are hired. Customers feel cheated and it can ruin a company’s reputation. Showcase images of your best work, but also your most recent example. If you don’t update the images for six months, visitors might think you weren’t in operation or your standards dropped.
3) Customer reviews
It’s a good idea to back up these case studies with customer testimonials. If a client is happy to let you photograph your work in their home, such as a brand-new system or renovation, ask if they’ll say a few words to support it. They can talk about how pleased they are with the quality of the work, while also highlighting positive traits. It can be difficult to promote your customer service skills on a website without sounding a little full of yourself. If clients start talking about how polite, punctual, informative, and respectful you are, it’s a different matter. In addition to the testimonials, you can also add links to other reviews such as Google Business Reviews.
4) Company information
You might not want to brag too much about your positive traits, but you still need to sell yourself as the best option in the area. The best way to do this is with a page dedicated to company information and history. There, you can talk about how long the company has been in operation, the relationships between key staff members, and the experience gained. Those with qualifications specific to their roles get a moment to shine, and you can also add any forms of accreditation with appropriate organizations. This page is also ideal for family businesses that want to use their generational talent and long history as a selling point.
5) Contact information
Finally, you need to make sure to add all your contact information in a clear and accessible way. You can have important details on the homepage, such as email and phone numbers. However, it also helps to have a separate page with a contact form for inquiries and more details about getting in touch. Talk about your policy for making appointments and giving quotes.
Why Work With Professional Web Designers?
However you decide to create a website and use it to your advantage, you need to work with an expert design team. These professionals have all the tools and experience to build something functional, appealing, and efficient. They can work on improving navigation to enhance the customer’s journey, add SEO for increased traffic, and build a strong landing page to keep people engaged. They can also pay attention to the aesthetics and quality of your content while making adaptations as needed. When you get a professional website for your company and make the most of this expert help, you can watch your business soar.
