Your business’s payment process is essential as it’s the last part of your same-day business selling, which can determine your customer’s shopping experience. Ideally, you want them to have a smooth payment process as much as possible in which they can just give you their card, and they’re good to go.
When your business’s payment process is too complicated or lengthy, some customers might lose their trust in your business as it’s not usual or standard for other companies to conduct. With that, you need to ensure that you allow them to pay as quickly as possible.
Moreover, listed below are the ways to make the payment process easier for your customers:
1) Offer Different Payment Options
Not everyone brings cash with them, and not everyone has a credit card in their wallets. With that in mind, you need to be flexible with your payment options by allowing your business to offer different varieties. In this way, you can enable your customers to pick which payment options they’re more comfortable with.
If you plan to allow your business to have a credit card payment option, it’ll be best to look for a company that can provide fewer transaction fees as it can decrease your sales for a bit. You can look for providers online or see this page to see companies that can offer at least zero transaction fees.
Apart from credit cards and cash payments, it’ll also be helpful to enable e-wallets as one of your payment options since this is the most affordable type of payment option that doesn’t require cash. In this way, you can expand your options to your customers, allowing them to have a backup payment method if their credit card fails.
2) Simplicity Over Fashion
During your checkout page, it’ll be a lot helpful if you could allow the page to be simple and direct to the point rather than being too design-heavy, enabling your customers to be confused with the process of checking out their orders. This would be a great idea since not everyone is comfortable with online payments.
Ideally, you should only include the essential information you need from the customer without the heavy design on your checkout page. Allow it to be simple and easy to read. It would be great to create a list of the payment options your customers can choose from, and the form should flow fluidly from the option they choose.
Moreover, you shouldn’t forget that your website should match the checkout page’s branding and look. If you have a loud and bold main page, it’ll be helpful to incorporate the primary background color, logo, font-end, and layout of the checkout page so your customers wouldn’t be confused that they’re on the wrong website.
3) Do Not Require Account Creation
Unless the customer purchases something for their account, you shouldn’t require your customers to create one when buying a product with your website.
Customers aren’t fans of creating accounts on a website as the process can be lengthy and unnecessary. Wouldn’t it be frustrating if you just wanted to buy a pair of socks, but then you end up filling a form that requires you to put in your personal information, which you’ll write on the checkout page as well?
Since you want your customers to have a smooth-sailing shopping experience, it’ll be helpful if you don’t require them to create an account before they can successfully make a purchase. You’d be surprised how many abandoned checkouts your website would get if you still push with account creation. Not everyone is willing to go through the lengthy process just to purchase something they just heard of.
4) Stay on the Same Page
As your customers proceed with the payment process, it’ll be helpful if you could allow them to pay to your website rather than redirecting them to a different page.
While using third-party services can be an added payment option, it won’t be highly beneficial, especially that you don’t control how that website will work. You can never determine how to fix a problem yourself when a server goes down, and a customer’s payment didn’t go through. The only way you can help your customer is by calling the third-party service provider and ask them for any resolutions.
Moreover, it’ll help your customers pay directly on your website for a more effortless flow and transaction. In this way, your customers can trust your website better as you enable them to make their purchases on your website rather than using a third-party service.
5) Display Errors Instantly
When your customers need to type in their personal information on your checkout page, there might be instances where they can fill in the wrong information unintentionally. It could be a missing ‘@’ sign on their email or an invalid credit card number. With that in mind, it’ll be helpful to inform your customers right away about the error of their input the moment they’re typing in their details.
As you allow your customers to know if anything’s wrong with their information immediately, they can quickly fix the errors rather than wait for the form to submit, which will only return to them indicating the input error. In this way, you can lessen their time spent on your checkout page and allow for a smoother transaction.
6) Ask For Important Information Only
While you may want to get the most information out of your customers so you can study who your customers are and how to target them, it’ll be a lot better if you could only ask them to put in the information required for shipping purposes.
You should only be asking your customers about their name, contact information, and their shipping address so you can proceed with shipping their orders to their homes. When you ask for too much information, some customers might feel uncomfortable answering them and might take your website as a fraud or a scam since you’re asking for heavy details.
Always try to keep the questions light and necessary so you can allow your customers to answer and check out quickly on your website, generating a sale.
Your customer experience should be your priority when you run a business. Without your customers, your company will fail. With that, you should allow them to have a smooth experience through your business by enabling them to navigate and purchase with ease.
There are many ways to improve your payment process, which can benefit you and your customers. Providing various payment options would never hurt as it allows for flexibility. Simplicity and directness would help make the process easier and make your customers feel at ease and secure.