In the world of luxury hospitality, building a strong network is as valuable as any formal training or degree. This industry thrives on personal connections, referrals, and partnerships. Networking can open doors to exciting opportunities and establish relationships that elevate your career. However, forming those connections in a way that feels natural and genuine can be challenging, especially for those new to the field.
This guide covers practical steps for building a valuable network within the luxury hospitality industry, focusing on the importance of creating authentic connections that last.
1) Start with Your Hospitality School Connections
If you’ve attended a reputable institution, you already have a valuable network at your fingertips. Alumni, professors, and industry experts associated with top programs, like those offered at a Swiss hospitality school, often have extensive networks and are generally open to mentoring or offering advice to new graduates. These contacts can be invaluable when starting out and may introduce you to job opportunities, internships, or connections in the luxury sector.
2) Join Industry Associations and Attend Events
Professional associations and industry events are excellent places to meet others in the luxury hospitality field. Organisations like the International Luxury Hotel Association (ILHA) or the Hospitality Sales and Marketing Association International (HSMAI) often host networking events, workshops, and seminars. These gatherings are ideal for meeting professionals who share your interests.
Luxury hospitality is all about personal connections, so these events offer the chance to develop face-to-face relationships. If attending in person isn’t feasible, many associations also provide virtual networking options, allowing you to connect from anywhere.
3) Make the Most of Social Media
Social media can be a powerful tool for connecting with hospitality professionals. Platforms like LinkedIn are especially helpful for making industry-specific connections. Here’s how to make the most of social media:
- Optimise Your Profile: Ensure your profile reflects your experience, skills, and interests. Highlight any luxury hospitality experience and include keywords related to the field to make it easier for others to find you.
- Join Groups: LinkedIn groups focused on luxury hotels, hospitality management, or travel are great for staying updated and joining conversations.
- Engage Regularly: Comment on posts, share insights, and congratulate others on their achievements. This builds visibility and demonstrates your engagement with the industry.
By using social media actively and thoughtfully, you can make valuable connections and stay informed about industry trends.
4) Intern with a Reputable Brand
An internship or entry-level role with a recognised luxury brand can help you make connections that last. Working with well-known luxury hotels or resorts places you in a setting where you’re interacting daily with experienced professionals who can provide insight and guidance. These roles often lead to lasting relationships with mentors, managers, and colleagues who can support your growth in the industry.
Internships also allow you to showcase your dedication and professionalism, leaving a positive impression that could lead to a full-time position or referrals to other luxury brands.
5) Find a Mentor or Industry Advisor
A mentor in the luxury hospitality industry can be a huge asset. Mentors offer advice based on their own experiences and can introduce you to their own networks. Look for a mentor within your workplace, through alumni associations, or by reaching out to industry veterans who inspire you. Many people are willing to share their experiences and help guide newcomers who show enthusiasm and commitment.
When seeking a mentor, be clear about your goals and respectful of their time. Many professionals enjoy sharing insights, especially when they see a genuine interest in learning.
6) Volunteer for Industry Events and Conferences
Luxury hospitality is known for high-profile events, from charity galas to international conferences. Volunteering at these events not only gives you firsthand experience in event management but also allows you to work alongside industry leaders. You may have the chance to meet managers, hotel owners, or other professionals who could be valuable contacts.
Volunteering is also a great way to build confidence in your interactions and develop a reputation for being reliable and resourceful, traits that are highly valued in hospitality.
7) Build Relationships with Guests and Clients
In luxury hospitality, guests are often influential figures in their own fields. Building a network doesn’t always mean connecting only with industry colleagues; it can also mean establishing a rapport with guests. Show genuine interest in providing excellent service, and where appropriate, engage in conversations that reflect your passion for hospitality.
If you’re working in a hotel, restaurant, or resort, take note of regular clients and VIP guests. A simple conversation could lead to an unexpected connection, particularly if your guests appreciate your dedication to your role.
8) Attend Hospitality Fairs and Exhibitions
Hospitality fairs and exhibitions bring together a wide range of industry professionals, from hoteliers and suppliers to educators and recruiters. These events allow you to explore new trends, technologies, and developments in luxury hospitality while meeting potential contacts. The connections you make at these events can offer insights into new areas of hospitality and may lead to future collaborations or job opportunities.
Networking at fairs and exhibitions can be as simple as starting a conversation at a booth or exchanging contact information after a session. Keep an open mind, as you never know which connection might turn into a valuable opportunity.
9) Stay Connected and Follow Up
Making a connection is just the beginning; nurturing that relationship is what builds a true network. After meeting someone at an event or through a mutual contact, make sure to follow up. A quick message or email saying how much you enjoyed meeting them can go a long way in making you memorable. Following up doesn’t have to be complicated—just a brief, sincere message can leave a lasting impression.
Also, keep in touch with your connections periodically. Share relevant articles, congratulate them on achievements, or invite them to industry events. Maintaining your network is about being engaged and showing interest in others’ successes, which helps you build relationships based on mutual support.
10) Cultivate a Reputation for Excellence and Reliability
In luxury hospitality, your reputation can be one of your most powerful networking tools. Cultivate a reputation for professionalism, integrity, and high-quality service in everything you do. This extends beyond client interactions to how you engage with colleagues, managers, and even competitors. People are more likely to refer or recommend you if they see you as reliable and passionate about the industry.
Work on developing both your hard and soft skills to stand out. Technical skills, such as knowledge of luxury service standards, are essential, but so are qualities like empathy, patience, and the ability to remain calm under pressure. These traits reflect the qualities luxury clients expect and appreciate.
11) Seek Out Learning Opportunities
Continual learning is essential in the luxury hospitality industry, where trends and guest expectations constantly evolve. Courses and workshops can be valuable not only for skill-building but also for networking. Consider enrolling in programs that align with luxury hospitality, such as those offered by a hospitality school. Such programs connect you with peers and instructors who can become part of your professional network.
By staying up-to-date with new techniques, cultural insights, and industry standards, you make yourself a more attractive candidate for luxury positions and establish yourself as someone committed to excellence in hospitality.
Conclusion: Building a Lasting Network in Luxury Hospitality
Networking in luxury hospitality is about building meaningful relationships rather than just collecting contacts. The industry is built on trust, authenticity, and the human touch, which is why every connection you make can have a lasting impact. By showing genuine interest in people, offering help when you can, and following through on your commitments, you can create a network that supports your growth and success.
Remember, each step you take toward connecting with others, whether through alumni networks, social media, or industry events, contributes to a career foundation that can lead to rewarding opportunities. In a field that values both skill and connection, cultivating a strong network is one of the best investments you can make in your hospitality journey.
