Tips To Create a Good Commercial Event


Often times, it is said that events planners glide around looking collected and calm whilst paddling away below the surface to ensure everything is put in place. Overseeing commercial events whether it is a community event, conference, fundraiser or even trade exhibition is not dissimilar to overseeing a minute business in microcosm. It demands a high level of detailed management, idea generation, event software management, planning, financial management, logistical and safety delivery and finally sales and marketing elements.

Here are the top 10 tips in delivering a good commercial event

  1. Set Objectives

This is a good starting point in delivering a good commercial event. You must ask yourself, why are you organizing a particular event? Good reasons may include launching a new campaign, income generation, brand promotion, learning impartation. Ensure you are smark with your objectives.

  1. Format and Content Design

Once you have mapped out and determined a live event happens to be the best use of your budget to achieve your objectives and as well completed feasibility study, next thing is to consider the appropriate format. For example, is the event with the intention to create a large scale public event or a niche event? Hence, it will determine the need to create a project team that will ensure creativity and logistical thinking are actualized

  1. Event Planning

In a broader term, events processes can be categorized into three groups – Marketing, content, and logistics. Every commercial event will need a financial plan and a detailed project report that breaks down all the resources, timelines and responsibilities required to deliver a top-notch commercial event. Risk management and a contingency should as well be implemented. Timing is highly important as well. Allow slippage in your event plan and never underestimate the duration it will take to get contents of the project executed.

  1. Logistics

There are some contracts in commercial events that you may need to negotiate with such as marketers, transports, stewards, flooring, crowd barriers, health and safety consultant, insurance, box office, and licenses inclusive. Maximizing relationships are much important in delivering a good service and ofter a good benchmark to ascertain responsible individuals that will take charge of onsite delivery. One element that is essential to cash flow is asking when suppliers require payment. Trust me, no event planner wants to pay for services even before the attendees collected their tickets. You should as well ask if payment can be done in installment. It is a good way to be cost-effective with your proposed budget.

  1. Follow Up and Evaluation

Follow up and evaluation should be planned ahead of the event and not after the event. This is to ensure all the goodwill is capitalized and good energy is turned on into increased business. As an event planner, you will be elated if you deliver a great commercial event from attendees feedback. If the feedback is negative, then, it is a privilege to give room for improvement and better planning in subsequent events. Feedback shouldn’t make you feel discouraged, however, it should be a vibe to stepping up your game in subsequent ones.


As an event planner, a good way to create a top-notch commercial event is largely dependent on your objectives, meticulous planning, logistics, and evaluations. If you can keenly follow the above tips, then, you’re on a good way to achieving a top-notch commercial event.


Please enter your comment!
Please enter your name here