How to do Keyword Research to SEO Optimize an E-Commerce Site?


The tech giant Google is dynamic. Google is updating its algorithm regularly. So, e-commerce website owners are facing ups and downs. But one is constant that is they need to optimize their site for the keywords. It helps the e-commerce website owners to discover queries for targeting, these queries’ popularity, their difficulty in ranking, and a lot more. It offers vital insight into these queries. Let us see how to perform keyword research while keeping SEO in mind for an e-commerce website.

Focus on relevancy and authority

Google ranks content based on relevancy. And from here, the concept of search intent emerges. Only when your content meets the needs of the searchers then only will it rank. Make sure that your content is the best resource for the query.

Google prioritizes websites that seem to be authoritative. So, to make your e-commerce site authoritative, enrich your website with informational and helpful content for receiving backlinks and social signals. You may also seek advice from SEO Dallas if you want to know more about authority and relevancy.

Prepare a list of significant topics that gives you an understanding of your business

Consider the topics for which you want to rank. You may come up with five to ten topics that are relevant to your business. Then, you will need to make use of these topics for coming up with few particular keywords later.

Think like the buyer. Look for the topics that your target audience expects from you. Some of the popular topics for e-commerce sites are – lead generation, email marketing: social media marketing, and SEO.

Then, you will need to take a look at their search volume. This will help you to figure out that how much important these topics are to your target audience. And think of how many sub-topics you will need for your content to be successful for a keyword that has a high search volume.

Prioritize user intent

As mentioned earlier, user intent plays the most crucial role when it comes to your potential for ranking well on the search engines.

It is an easy task to consider keywords based on their face value. But the truth is that keywords may have multiple meanings. As search intent matters to you the most, you must stay careful while interpreting the keywords.

If you want to check what is the search intent of a user in a particular keyword, you may input that keyword in a search engine. Then, you will have to check what type of results are coming out.

Research the related search terms

If you are brainstorming on thinking about keywords that the people might be searching regarding a particular topic, you can have a look at the associated search terms that appear when you are plugging a keyword into the search engine. After typing the phrase, scroll to the bottom of the result of Google.

You will see some recommendations for the searches associated with your actual input. These keywords will give you some ideas for other keywords that you may want to consider.

Additionally, you can input a few of such related search terms and have a look at their related search terms.

Look at your competitor

There is another way in which you can find out which are the keywords that will work for your niche. All you need to do it, take a look at the keywords of your competitors. And check that if you can insert those keywords in your e-commerce website or not. It is a straightforward process by using appropriate tools.

Search for your target keywords in Google. Then, you need to look at other websites that are offering similar products to yours. It is a good idea to avoid the biggest websites and only concentrate on those e-commerce websites that are identical to the e-commerce website you are having.

Make use of a tool to see for which keywords the page of your competitor is ranking. And if you want to improve your chances to rank for the same keywords, you will have to look for a way to mention those keywords naturally in your page’s body.


There is nothing called “best” keywords. It is all about how highly people are searching for the keyword that you are incorporating in your e-commerce website. Keep this in mind, and craft a powerful strategy that will not only drive traffic but will also help you to rank your pages. Whatever you do, focus on having relevant, authoritative, and high-search volume keywords in your e-commerce website.


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