How To Ensure Your Business Stays Ahead Of The Curve Post-Lockdown


One study conducted during the coronavirus pandemic found that almost one-quarter of all businesses had to temporarily close or pause trading during the lockdowns of 2020.

The industries that were hit particularly hard was the arts, entertainment, and recreation sector, which lost 82.2% of the business, and accommodation and food services, which lost 81.2% of the business.

Although some businesses were lucky enough to continue trading during the pandemic-mandated lockdowns, major changes were required in order to do so, such as remote working.

Due to government guidance, nearly half of the working population did at least some work from home during the past year. However, the ‘roadmap out of lockdown’ is expected to remove the work from home mandate sometime from the 21st of June 2021.

With this date rapidly approaching, it is important to begin thinking about a life post pandemic. Thus, here are some ways that you can ensure your business stays ahead of the curve post-lockdown.

Consider a Hybrid Office Model

A hybrid office model consists of a mix of in-person and remote working. This may manifest in a way that some employees work from home full time whilst some are always in the office, or that all employees have the freedom to work from wherever they choose.

This allows for greater flexibility for you, your customers, and your employees. It can also increase your employees’ productivity, as one study found that remote employees work 1.4 more days per month than their office counterparts because they are able to balance their responsibilities more effectively.

Introduce Webinars and Digital Experiences

With a digital experience from ON24, you can enable virtual and physical attendees to interact with your company through a single integrated experience. These experiences range from 1:1 sales meeting, group networking, Q&A sessions, training events, webinars, and much more.

This is particularly important for businesses who might be employing a hybrid office model, as it allows remote and in-office workers to communicate effectively. It also ensures that customers who are anxious to return to in-person events are made to feel cared and provided for, strengthening trust in your brand.

Improve Communication and Collaboration

Make sure that all your staff, no matter where they are working, are able to effectively communicate. This will allow your business the best chance to perform in terms of profit, productivity, and motivation.

It is also important to be as transparent as possible with all stakeholders, explaining how you will be making changes to emerge from lockdown safely whilst still following all the relevant government guidance.

Understand Your Current Limits

And finally, don’t try to rush anything, as this might overextend your workforce or capabilities. Try to make natural and gradual changes that gently ease your business back into the environment it was pre-pandemic.

Respect your limits and know that one day you might be able to return to complete normalcy one day, even if now is not the right time.

With these tips in mind, your business will be able to make the best, most-informed choices for the company, ensuring that your business stays ahead of the curve post-lockdown.


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